Hello 👋 , I’m Tanya!
I help brands connect with their target audience.
I’m a full stack marketing and communications expert located in Toronto, working worldwide.
I have 13+ years experience in marketing, SEO and communications. I have 6+ years experience in leading successful marketing teams.
About Me
I’m a seasoned marketing expert with a passion for driving impactful results through creative, strategic and data-driven initiatives. With over a decade of experience in integrated marketing, I’ve successfully led diverse teams and projects across B2B, B2C, and nonprofit sectors, specializing in SEO, content marketing and digital marketing.
Off screen, you can find me exploring the vibrant city of Toronto, spending quality time with loved ones and organizing get togethers for local clubs and community groups.
About Me
I’m Tanya Baleta, a seasoned marketing expert with a passion for driving impactful results through creative, strategic and data-driven initiatives. With over a decade of experience in integrated marketing, I’ve successfully led diverse teams and projects across B2B, B2C, and nonprofit sectors, specializing in SEO, content marketing and digital marketing. Off screen, you can find me exploring the vibrant city of Toronto, spending quality time with loved ones and organizing get togethers for local clubs and community groups.
Here’s How I Can Help
1. Market Research
Understanding your audience is the foundation of any successful marketing campaign. I leverage a blend of qualitative and quantitative research methods to uncover deep insights into your target market. From consumer behavior analysis to competitive landscape studies, I ensure that every strategy is rooted in data and designed to resonate with your audience.
2. Strategy
With a comprehensive understanding of your brand and goals, I develop strategic plans that align with your vision and deliver measurable results. Whether it’s building an omnichannel marketing plan or crafting a tailored social media strategy, I focus on creating thoughtful, actionable blueprints that set your brand up for long-term success.
3. Execution
Bringing ideas to life is where the magic happens. I’ve led teams through the flawless execution of marketing campaigns across digital, social, and traditional channels. From content creation to email marketing and paid media, I ensure that every touchpoint is optimized and every piece of content delivers value to your audience.
4. Analysis & Reporting
Data tells the story of your brand’s success. I track key performance indicators and metrics throughout each campaign to provide detailed reports that give you a clear picture of what’s working and where to pivot. My approach to analysis goes beyond numbers, focusing on actionable insights that drive continuous improvement and ensure your brand is always moving forward.
Here’s How I Can Help
1. Market Research
Understanding your audience is the foundation of any successful marketing campaign. I leverage a blend of qualitative and quantitative research methods to uncover deep insights into your target market. From consumer behavior analysis to competitive landscape studies, I ensure that every strategy is rooted in data and designed to resonate with your audience.
2. Strategy
With a comprehensive understanding of your brand and goals, I develop strategic plans that align with your vision and deliver measurable results. Whether it’s building an omnichannel marketing plan or crafting a tailored social media strategy, I focus on creating thoughtful, actionable blueprints that set your brand up for long-term success.
3. Execution
Bringing ideas to life is where the magic happens. I’ve led teams through the flawless execution of marketing campaigns across digital, social, and traditional channels. From content creation to email marketing and paid media, I ensure that every touchpoint is optimized and every piece of content delivers value to your audience.
4. Analysis & Reporting
Data tells the story of your brand’s success. I track key performance indicators and metrics throughout each campaign to provide detailed reports that give you a clear picture of what’s working and where to pivot. My approach to analysis goes beyond numbers, focusing on actionable insights that drive continuous improvement and ensure your brand is always moving forward.
