Original Insights

In the digital age, reaching supporters and amplifying our mission requires more than compelling storytelling—it demands strong online visibility. At World Vision Canada, our goal was to create a robust, user-centered digital experience that would make it easier for people to find, engage with, and support our cause. With this objective in mind, I led […]

During my time at World Vision Canada, fostering effective collaboration across departments was critical to delivering impactful campaigns. However, misaligned goals and independent workflows often created roadblocks that slowed down execution and affected results. The launch of HOV, a new cross-functional team, marked a pivotal shift towards agile marketing, improving both team synergy and campaign

In 2020, World Vision Canada’s annual Global 6K for Water had to adapt rapidly in response to the COVID-19 pandemic. This shift required reimagining the event from in-person to entirely virtual while maintaining its impact and mission. Quick links to project highlights: The Challenge: Adapting to a Pandemic-Driven Reality The Global 6K for Water traditionally

At World Vision Canada, the mission to connect donors with children in need is rooted in decades of tradition. But in today’s fast-paced world, traditional approaches can sometimes lose their spark. In 2019, we faced a challenge: how to reignite donor engagement and transform the way people view child sponsorship. The solution? Chosen — an